who knows what tomorrow can bring

Launch, Grow, Scale, Pivot.

Helping you design success!


Our Mission

There should be three stages in a business life: Learn, Earn, & Return. Learn your craft, earn a living, and return what you know to others


What We Do

Whether you're just starting out or looking to restructure we've got you covered. Our mantra is: analyze, identify, advise, execute. Our mission is to create relationships, not transactions. Our promise is that we'll be there, as questions or issues arise, every step of the way. 


Our Expertise

Bespoke services for your specific needs:

Identify personal characteristics and principle elements necessary to start and manage a business. 

Research the competitive environment, industry and marketplace in which they will compete. 

Explore and analyze marketing, technology, and operations necessary to develop a new business venture. 

Forecast start-up costs, income statements, and cash flow and understand the elements of financing a new business. 

Create a new business concept – professionally communicated through both a written business plan and oral presentation 

Our aim is to present an avenue of strategy and planning, covering basics that are important for any type business, in any industry and can be valuable even to existing businesses who are looking to drive growth.



Brand Architect, Norm Zwail, earned his degree as a business leader, entrepreneur, educator, consultant and mentor, creating solutions for start-up and small business problems, innovatively, ethically, and sustainably.

He founded “Who Knows What Tomorrow Can Bring” in 2007, as a dialog between entrepreneurs and himself to assist them launch, grow, scale and pivot their businesses from concept, product development, marketing, manufacturing and sales; and elevate existing brands to the next level. After relocating to Santa Fe, New Mexico in 2018, w-k-w-t-c-b morphed into IgniteSantaFe, seeing within the community a need for alpha, hands-on transformative assignments; with a goal to develop compelling missions and visions that inspire brands and businesses.


  "My mandate is to help a brand, company and/or business strategically develop its growth by creating a vision for the brand, maximizing its existing brands, developing new brand extensions, finding new markets and helping them integrate themselves in our ever changing world, by combining the proper analysis with visionary thought."

IgniteSantaFe works with entrepreneurs in their ideation to pre-launch, soft launch or growth stages of their company. From there to scale and pivot if necessary..


Norm has been an educator at the Fashion Institute of Design and Merchandising in California, teaching Contemporary Business Strategies, a leading entrepreneur in the world of Active Lifestyle Apparel for women, a Business Consultant and Mentor for various organizations in California and now in New Mexico.